HumanKind. Tom Bernardin, Mark Tutssel

HumanKind



Download HumanKind



HumanKind Tom Bernardin, Mark Tutssel ebook
Publisher: powerHouse Books
Page: 240
ISBN: 9781576875490

In 2009 for “Earth Hour,” Leo Burnett moved over a billion people to action—that’s slightly more than one out of every seven people on the planet, the largest mass participation event ever. For the first time in Leo Burnett’s history, the company responsible for building some of the most beloved and popular brands in the world has decided to share its approach to creativity and brand building, revealing how to create brands that truly matter to people. HumanKind is a book about people, purpose, and changing behavior, and is a firsthand look at marketing that serves true human needs and not the other way around. ...

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